Sub Element Recordings have teamed up with Optobot to serve up a new helping of peak time electro breaks on his debut release with the label. The track is coming out in its original form, and also as a remix by MartOpetEr. We caught up with Matt from the label to chat releases, vibes and where they're going now...
Hey Matt – tell us a little more about Sub Element Recordings. What sorts of sounds is your label representing?
The label was put together to help bring lesser established artists to the forefront of the scene by utilising the various contacts we have built over the years through DJing / producing and being involved with NSB Radio. We rely very heavily on a good brand image to make us stand out from the crowd and have the ethos that no matter who you are, if we like your music then we will look at releasing it. We are into various styles such as electro breaks / tech funk and psy breaks, but will happily think outside the box if a track stands out. We believe the remix can sometimes help gel a leftfield original to fit the blueprint of the label to complete the package.
How did the label come about in the first place?
The label started as an idea back in December 2011 by my label partner Toryn who already has his own drum & bass imprint and works for Defensive Music LTD publishing. With us both being hugely keen on the psy sound it seemed the obvious way forward.
What’s the philosophy of Sub Element, and what makes the label stand out?
The philosophy of the label is quite simple and we believe it does help us stand out from the crowd. Take an unsigned bedroom producer, team the original up with a high profile remix artist, create strong release artwork and market the release well and hey presto! We like to mix up genres too as mentioned above. If it’s a psy breaks original, then we will give it the electro breaks treatment on the remix and vice versa. It helps engage with a wider audience and it’s not being done at the moment.
Talk to us about the new release.
OK so our first release.... The original is a peak time electro breaks number by new act Optobot. Everything this man touches turns to gold as I’m sure you will agree. I’m so surprised he hasn't been snapped up already, but goes to show the level of talent out there that’s undiscovered.
We teamed the original up with a remix by the rising star from Broken Robot Records MartOpetEr. Based in France he delivered a full on driving psy breaks mix in a very short space of time. It’s crazy how quick this man works. You can fully preview the release at http://www.subelementrecordings.com/latest-releases
How did you first come by Optobot?
We discovered Optobot through hours upon hours of scouring Soundcloud for new artists. [take note that it’s well worth putting your tracks on soundcloud]... After hearing the first track we were instantly both agreed on signing him up, and then as a bonus we discovered every other single track on there was huge. To cut a long story short we ended up signing seven of his tracks straight off the bat, so expect to see a lot more of Optobot in the coming months.
Have you thought about future plans at this stage?
Well so far we are just focused on giving the first release as much exposure as possible. We have both Optobot and MartOpetEr in the studio to do guest mixes on our radio show on NSB Radio 'The Sub Element sessions' , which is 1st and 3rd sat of every month (9-11pm gmt)..
Our release schedule is pretty much full up for 2013 which is great, so once we get running we can then have a look at doing some label nights and the possibility of a compilation album, but its early days so far.
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