Promoter Profile: Ritual (Toronto)

 

25 Jan 2010

 

 


STATS
Partners & Staff: Scott Free / Sike-1 / DJ Britz
Launch Date: February 7th, 2009
Number Of Events & Events Per Year: 3rd event next month, our goal is 4 events a year
Average Lineup Size: 3-4 DJs / artists per show
Average Venue Capacity: 200-400
Average demographics/All-ages: 19+ club nights, no all ages
Previous Headliners: Donny from Barcode Recordings and Raiden from Offkey Music.  
Sponsors / Affiliate Companies: Soul In Motion / DCS905 Radio
URL: in the works, keep your eyes open.
MySpace: www.myspace.com/ritualtoronto
Facebook: www.facebook.com/group.php?gid=52369738297

Got a mission statement? Give one to us.
Ritual came from a need to have more events focused on the heavier spectrums of drum & bass. In the past there were promotion companies that had the same goal but they subsequently dropped the baton. We have come along this year to pick it back up and keep it moving forward. The heavier end of our genre was not getting the exposure we felt it needed so we have committed to making it a viable option for folks looking for drum & bass events in our city. With our passion for the scene and the increasing amount of great music and talented artists worldwide, we are excited to take Ritual forward through the remainder of 2009 and beyond.

What five things are the most important to you in setting up an event, and why?
Talent – We book the international artists that we are fans of and whom we believe need to be exposed to our community. We also try to have a local headliner in support, often someone signed to international labels, as well as local up-and-coming DJs that fit the mood of the evening.

Venue – We strive to choose the venues that are on the verge of becoming the scene's new hotspots. We are always on the lookout for new venues. You got a spot? Hit us up.

Promotion – Ensuring that we cover all mediums to get the word out to our audience, be it via  internet, radio waves, or the all important one-on-one handing out flyers... Getting out there and talking with your audience is one of the most important aspects to promoting a successful event.

Sound – Once the party is in full swing there is nothing more important than ensuring the sound quality is top notch. Proper equipment and a good working relationship with the venue's sound tech are key to having the night sound the way drum & bass should.

Our Talent's Happiness – Nothing is more rewarding than hearing that your talent enjoyed their time in your city, and your efforts to ensure they never want to leave. Like taking Donny up the CN Tower, or an early morning fishing trip with Raiden, whatever we can to make it a memorable visit to Toronto.

What future plans do you have for the company?
We are in the brainstorming phase of our fourth and final event for 2009 that will likely take place in October.

How much time goes into the planning and promotion of your average event?
The planning process is never ending. From the first brainstorming meeting until the last DJ finishes we are constantly planning and reacting to how the event unfolds. You never have all the answers, the promotion process is constantly evolving and it never happens the way it did the last time.

The funniest thing to have happened at one of your events?
We haven't had any real 'funny' moments take place, but the phallic balloon hat that was making rounds at our first event was pretty jokes.

 


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