Buzz agents (Information Catalysts)

Our users hold authority in the youth music and lifestyle arena. Our site is a source of information for Information Catalysts – who are most likely to spread information about products. These are the people you have to reach if you want to influence the buzz about your brand.

People like to feel that they are in the know; Kmag provides deep, rich content. Readers like our site, as there are a lot of new things happening. Kmag reaches the young audience (16-24 core) who love to talk about brands and products. They tend to have money to spend and are eager for new ideas.

Demographics:

Age

15 - 24 49.3%

25 - 34 38.4%

35 - 44 7.2%

45 - 54 4.3%

55+ 0.8%

Gender

Male - 73.8%

Female – 26.2%

Income

Under £18k - 28.2%

£18k to 24k - 32%

£25k to £34k - 25.1%

£35k to £50k – 8.3%

Over £50k – 6.4%

UK reader location

London - 36%

Wales - 7%

East - 9%

Southwest - 4%

Scotland - 1%

Ireland - 4%

South - 14%

Midlands - 13%

North - 12%

Links

MTV Networks: Quality, not coolness, attracts youth to brands. Young adults value a brand's quality over its coolness, according to new research by MTV Networks. http://www.bizreport.com/2009/05/mtv_networks_quality_not_coolness_attracts_youth_to_brands.html

Contact: If you have any advertising queries email rachel [at] kmag.co.uk or phone 0044 (0)207 183 0468.

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